Inside FMCG

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MixMyMuesli has officially launched Healthy Start muesli breakfast range in the market.

The new muesli product range is offering consumers a healthy and convenient breakfast option with 100 per cent no added sugar, syrup and oil.

Directors Kris Veleski and Tim Joyce developed the MixMyMuesli Healthy Start range to fill an obvious gap in the market for a nutritious muesli containing high sources of fibre and no refined sugars.

“We found that many Australian muesli manufacturers were deceiving Australians by promoting trendy ingredients or health slogans on their packaging, despite sugar making up more than 35 per cent of the ingredients in some popular brands. We wanted to create an innovative, delicious muesli that was high in nutrients and offered real health benefits to consumers,” said managing director Veleski.

The MixMyMuesli Healthy Start range offers seven different mixes for Australian consumers with diverse health needs. The products include Runners Mix, Exotic Low Fat, Goji Berry & Chia Antioxidant, Organic Super Grains, Hi Protein, Cafe Style Gourmet Muesli and Gluten Free Deluxe.

MixMyMuesli products contain premium dried fruits, nuts and grains to increase the flavour of the base muesli. The Australian owned and made mueslis are also low in kilojoules. It combines natural, unprocessed and nutrient-dense ingredients.

“Unlike 71 per cent of mueslis that contain added sugar to sweeten their taste, MixMyMuesli has 100 per cent no added sugar across the entire range. The mixes are also low in kilojoules, averaging 1611KJ’s per 100g, which is almost 10 per cent less than the typical muesli in the health food category,” added director Joyce.

With an average of 5.9g of sugar per serve, MixMyMuesli has been produced using premium dried fruits instead of refined sugar. Research has shown that dried fruits contains up to 3.5 times the fibre, vitamins and minerals of fresh fruits. They also encompass high amounts of micronutrients and antioxidants.

MixMyMuesli is available to purchase from a range of independent grocers nationally and online at www.mixmymuesli.com.au. The Healthy Start range is offered in a 500g pack size from $11.69 and a convenient 70g on-the-go size from $3.49.
https://insidefmcg.com.au/2017/06/29/mixmymuesli-launches-healthy-start/

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