We created the Mix My Muesli Healthy Start range of mueslis after being asked by family and friends what was a truly healthy & convenient option for breakfast.
Questions like “which current muesli & cereal brand is really good for me” made us take a closer look at what supermarkets had to offer.
With more and more consumers become aware of the importance of eating healthy nutritious food, we found that many of the major food manufacturers are adding trendy ingredients or slogans on their packs to try and capture this market. Words like “Superfoods, Ancient Grains & Protein Packed” are now all common call outs on many packs found on supermarket shelves.
As people with backgrounds in health, fitness and nutrition, the MixMyMuesli team believe most of these products don’t actually meet the needs of many people who are looking for truly healthy breakfast option – people who want natural, unprocessed, nutrient dense ingredients, not a cereal that becomes protein packed but only when consumed with milk.